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In high-end interiors, storage is often the inconvenient afterthought. It is the necessary evil buried under throw blankets or hidden in a closet behind last season’s forgotten purchases. The prevailing design dialogue has long treated utility and luxury as opposing forces. But what happens when someone decides they shouldn’t be?
That is the question Alex Shamis asked while renovating her first home in Miami. The frustration she encountered became the genesis of Wallure Home, a design studio and boutique dedicated to crafting multifunctional pieces. Born from a personal design dilemma, her brand now sits confidently within the luxury storage niche, a category that has long been under-designed and overlooked.
When Storage Becomes the Statement
Wallure Home isn’t trying to compete with gallery furniture or conceptual installations. Its genius lies in offering quiet, architectural elegance with a purpose. The Bella beauty cabinet and the Scarpa shoe console are clear examples of how the brand delivers visual clarity without sacrificing utility.
“A big problem I was trying to solve is shoes all over the house, which led to the idea of one convenient place for shoes to be hidden and not exposed for everyone to see,” Shamis explains. Likewise, the Bella was designed to tackle the chaos of modern routines. With the vast array of products people own today, Shamis aimed to create a functional and stylish piece that would elevate the look of any space.
This attention to detail extends even to the mechanical components. “We required robust, secure hinges capable of supporting weight and enduring the daily demands of a beauty cabinet,” Shamis notes. After extensive searching, Shamis' team discovered Italian-sourced hinges and covers that not only withstand heavy use but also create a stylish statement on their own.
A Clear Voice in a Crowded Category
Wallure Home occupies a distinctive position in the luxury storage and organization segment. The goal isn’t to add more visual noise to a space, but to eliminate it with intention. “Our design language is defined by an intentional balance of form and function, where every piece is both an object of beauty and a seamless solution to everyday living,” Shamis explains.
This sense of purpose is echoed in how the brand is experienced. The company’s goal is to foster a sense of organization, cleanliness, and ease in people’s daily rituals. However, it’s not just about solving clutter, but about making storage feel integrated and satisfying—an act of care, not a compromise.
Built to Last, Designed to Matter
In a time when disposability has become the norm, Wallure takes the opposite approach. Longevity and sustainability are built into the foundation of the brand. “We use sustainable packaging, such as honeycomb materials, to significantly reduce the environmental impact of our product,” Shamis says.
The brand’s appeal lies in its clarity. There’s no design for design’s sake. Each piece is a response to a lived problem, refined into something you might proudly display. “Storage should never feel like an afterthought. It should feel like a gift you’ve given yourself.”
The Elegant Future of Everyday Living
While trends may come and go, Shamis' core philosophy for Wallure Home remains steady. “Style and elegance should always remain intact, even when prioritizing functionality,” she says. Wallure Home’s upcoming releases continue to follow its original version, with new products launching this year.
For those who appreciate good design and the satisfaction of order, Wallure doesn’t ask you to choose between the two. It simply asks you to expect more.
